Morning Read

It's a Monday morning...I braved through traffic to get to work bright and early though I'm feeling a tad unwell.

Anyhow, I'm spending my time reading not for pleasure but more for my personal development & also for work. So started reading this article on "the Strength of Media Impact" and discovered that a research conducted by Herrett-Skjellum & Allen in 1996 pointed out that media may be especially strong for the heaviest media users. They argued that television's heaviest viewers (compared to the lightest viewers) are almost twice as likely to hold sexist attitudes.

So spend more time reading and less on tv....